African Firm Builds a Web 2.0 Application

Synthasite is the work of South African firm incuBeta. It’s a web-based application that allows you to build websites without having to know much of anything about HTML. I found out about Synthasite through TechCrunch, a website devoted to tracking new web application development. I’m glad to see that they were able to get such great exposure early in their beta, since it will bring a lot of eyeballs to their site(s) and help them hone the focus of their application from the feedback they receive.

The important thing in building Synthasite, was building a scalable web application platform, and then building applications on top of it as we saw the market evolve. If we wanted to just build a site builder, we woudn’t have bothered with the underlying AJAX architecture, but now that that’s built, we feel that we’ve only begun to scratch the surface of opportunities for our technology – but we believe that Synthasite is probably the lowest hanging fruit at this stage, given it’s ability to integrate into 3rd party webservices and make those complicated API’s available to web developers in a drag and drop environment – that what’s we believe our core value proposition is at this stage.